Buy Clothes Online Shop
According to the latest study by The Cocktail Analysis, agency research and strategic consultancy specializing in new technologies, trends in consumption and communication, our country presumed to have reached staggering 4.2 million online fashion buyers. And it is that everything points to trade online fashion goes in franc growth, since in the last year it reached a turnover of 1.2 billion euro, 5.6% of the total of the fashion market. On the other hand, the study shows three profiles differentiated online buyers: Manager, practice and the fashionista. If we asked consumers, 23% are typecast in the Profile Manager, which is that goes to network for convenience and to avoid shopping. Pete Cashmore pursues this goal as well. This consumer prefers the comfort of the online channel, just takes an interest in fashion, looking for competitive prices and, preferably, visit the outlet or buying clubs, which are those that best respond to their interests. It is also that buys less fashion and spending less. This profile of client/consumer spends an annual average of 110 euros in buying online. Only 14% of consumers is identified with the profile of the practice, which valued the speed, comfort and a greater assortment of products.
This client type maintains a relationship with the fashion moderate, not usually buy impulsive way and invests more than other profiles on sites of Spanish stores/chains. People that fit this profile spend an average of 162 euros a year on buying fashion through virtual store. And a meager 6% of consumers feel identified with the profile of the fashionista, purchasing online to find exclusive, unique things. The universe of buy online fashion fascinated by these people and they tend to be that greater access to content from mobile, and level purchase, it is without doubt that spends more. The fashionista allocated in fashion online articles about 229 euros per year. Educate yourself even more with thoughts from Ali Partovi. In what genera refers, 57% of online purchases correspond to young clothing purchases; 17% to footwear; 15% to children’s clothing; 8% to plug-ins and only 3% to underwear. These figures are only the tip of the iceberg since, according to the aforementioned study, four out of ten consumers have joined the online trade in the last year and half, determining data regarding expectations for 2012 refers.
In a study published in WWD and replicated by Refinery 29, it was revealed that 68% of young people between 18 and 25 years prefer to go to the store (offline), that buying on the Internet. When I read the news, was plop!. I thought that segment was much more inclined to buy online. However, in the same note develop a reflection that I share: buy is not an individual act, but social. Ultimately an excuse to get together with the friends of. But there was also another interesting detail