Can you imagine today’s world without innovation in the automotive industry?’. The economy has to bite hard. Some industries feel the consequences of the last crisis. But often offer such times to detect breeding ground to new opportunities and to revive. Andreas Schurch, 23 years, young entrepreneur and designer knows the ups and downs of his own experience. Given meager cards from House he foothold 2006, he founded his own company and began to study at a trade school in Lucerne.
A colleague lent Sfr. 500.-him at that time. Andreas put about the same amount, opened the webshop handysocken.ch – with the existing seed capital and already implemented in the next month about Sfr. 800.-to. “The range grew, a few months later he launched the customized cell phone pockets under the private label Melduro”, which meanwhile earned a turnover of Sfr 45’000.-the company as a key product in 2008. Products are now sent from England to Italy throughout Europe. Only, how to get to the idea of mobile phone socks sell? To do so must be obtained from a little: the last years in the mobile phone industry was mainly characterized by the price war. The market will receive a new face – not least because of the recent turmoil – from his point of view.
Again, quality counts more than quantity. Who would like to continue to play with in this Division, needs a budget boost for the marketing, focus on the customer and innovation. Ideal for marketing and innovations: the cell phone. A device which can be held in the hand, will probably also in the future remain the mobile communication purely human reasons. Watches have not prevailed as a phone due to the still limited operation and only a few Guinea Pigs wanted to come out with a chip implanted in his head. To abstruss the idea if but the time-tested work. The thick mobile offers two opportunities; On the one hand people adorn themselves in bad times again more attention. Andernseits is always looking for a stop. A role model or a movement. The Mobile is a valuable asset. The saying that small things are moving the world”gets new meaning in these times. The Sedimentale value of the device is often higher than the price in the shop window and want to be protected or marked at least with something an individual as his own. It may be just a nice phone or a unique mobile protection. That what is less important than the how. Some people think is mobile socks or cell phone pockets not much about it. “When the term mobile socks” falls, pervades the environment often a wave of smiles. Andreas says: when I first started with the business I was often jokingly asked how the phone socks Empire grow. “, he smirks, most of these are now my own clients”. Further he adds thoughtfully: to recognize the true value of a product, it always needs a visionary, which reinterpreted existing – or can you imagine today’s world without innovation in the automotive industry? “.” With other partners and financial padding, some might innovative products and brands strengthened. That’s why Andreas Schurch calls, to invest in his business. With the hoped-for capital, Andreas want the sole proprietorship of Safari’s better align Handysocken.ch with a new legal form and under a new name to the objectives. The areas of mobile phone socks for private and corporate clients (www.handysocken.ch), custom-made cellphone cases (www.melduro.com) and individual mobile phone designs (www.adimonta.com) come under the new roof. Andreas Schurch