Surveys are a well-known means of marketing, however, have hardly been fundamental development behind. The original form is probably the direct questioning on the street is by an interviewer and will maintain in abundance, we only take survey projects in socially-oriented courses, for example. A further form is held by telephone survey in which more or less randomly selected telephone numbers and the person at the other end to be persuaded once charm must interrupting your existing work and to face the interview. Both types of surveys suffer from one crucial drawback: Time is of the surveys are to be disturbed and must be persuaded to participate. One advantage that superficially, the risk of subjective or systematic selection of respondents is small, but we must not forget that street interviews are at risk high in this respect since the surveys of the people choose themselves, and also the willingness of the survey depends on whether or the interviewer sympathetic telephone interviews is the danger that, merely by choosing the timing of the survey, many populations are excluded (working hours, etc.), also is not the human effort irrelevant. One possible solution to offer online surveys. Until recently was by Internet-based surveys hardly hope for a representative selection, but permeates the Internet and our society more and more afraid of contact dwindling from year to year. The advantage of an e-mail based automated survey is clear: The respondent can choose the date for the answer and there is even a possible manipulative dialogue situation.
Moreover, the effort is reduced considerably in staff. Basis for a good campaign is of course a corresponding database of potential donors believe, however, provide customer lists and other specialized databases, a seemingly inexhaustible supply. Another way represent scripts that a survey either directly place on a website, or even launch a corresponding pop-up when the page is opened. With the acceptance of the latter is at least questionable as a pop after all is a potentially disruptive element. In any case, is opening up the market research and statistical studies on-line surveys new opportunities both for the timeliness, responsiveness and cost efficiency.