God gives every bird a worm, but it takes her to the nest. Proverb Management and its human resources must be vigilant in the way that is taking the organizational culture of the company and provide all the information needed to stay current and promote not only their performance but can achieve the goals and objectives planned. On this occasion are some notes that can work together for it. A draft is neither more nor less than the search for an intelligent solution to the approach towards solving a problem, among many, a human need. Whatever the idea is to implement, any investment, any methodology or technology to implement, it necessarily involves the search for coherent proposals aimed at resolving the needs of the human person in its scope: food, health, education, housing, religion, defense, politics, culture, recreation, etc. If you want to evaluate a project, expand the facilities of an industry or technology to replace, fill a gap in the market, replacing imports, launching a new product, provide services, create development poles, use of natural resources, replacing artisanal manufacturing production, satisfy unmet demands , reasons of state and national security, etc., such benefits must be assessed by the fact that we want to know while living in such a way that ensures they will meet human needs in an efficient, safe and profitable. In other words, it aims to provide the best solution to the a economic problem that has arisen, and thus ensure the availability of the background and information necessary to allow a rational allocation of scarce resources to alternative more efficient and viable solution against a perceived human need. .