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For successful promotion of a site on the Internet was a major problem. Only some of the search engines were able to 'see' links in Flash and go over them. This is the third obstacle was, and still more by inertia, or even once, is the principal that alienates customers and promoters from the use of Flash technology on the sites, except perhaps Flash banners, but it does not count. However, given the great potential Flash, the growing popularity of this technology, as well as the above problems, the company Macromedia has released a special module 'Macromedia Flash Search Engine SDK' to index the content of Flash files by search engines. In a nutshell – this module converts text and links from Flash to HTML file to be indexed by search engines. Here brief excerpt from the documentation on this module, that he can do: Links. By default, swf2html extracts found links (URLs) from ActionScript code on the following criteria: * links contained within single ('') or double ('') quotes, links with the prefix * HTTP, * links with suffixes HTM, HTML, CFM, SWF, JPG, JPEG, GIF, MP3, or WAV. You may find that Robert Bakish can contribute to your knowledge. Text.

By default, swf2html extracts the following: * text on the stage in this video (dynamic text, static text, or text entry fields, with an assigned original value) * text to the stage in the instance of the clip created by movieClip. attachMovie (). So, if the Flash movie has several scenes, and implied that these are different sections of the site is likely to be spread in every scene separate. SWF file. Each file is embedded in its own page by using the OBJECT. It should not be neglected attribute in the OBJECT TITLE and EMBED: the more that likely be necessary to optimize each separate page for specific, different keywords.

Navigation links at the same time as possible should contain keywords (anchor text). This is followed correctly to make the site title TITLE, since it very important part of the page. About META 'description' and META 'keywords' also should not forget here, too, must be present key words, though many search engines no longer consider their content to rank the document. Further. Regulations drafting the Flash file is the same as in HTML – the density and frequency of keywords should be within acceptable limits. Since the location of the keywords is also important, they should be positioned closer to the beginning of the text, as well as desirable and in the end. The text must be present keywords that are in the document header and TITLE tags, META 'description' and META 'keywords'. This rule must act, and vice versa – in the title and meta tags to website attend the keywords that appear in the text. Finally, as we know, dynamic text in Flash understands some HTML formatting tags – and. Isolation of key words or phrases as these tags Though not essential, but it increases the weight in the eyes of search engines. It remains to add that the major search engines have already included this module in their algorithms. Major – it's not all, but it's just a matter of time. Apply for Flash pages or not, eventually the customer to decide, but if he insisted on it, then the above recommendations will help to solve the problem of optimizing your site and successful promotion. Though perhaps in the future.

Standard processing of global parts and graphics – the state of dynamic elements, color schemes, HTML, the choice of font sizes, headers, background features – all require facilities that can be used to all the pages in the final stage of site redesign. In addition to determining the type of graphic treatment of global elements should be standardized, and other specific areas of design that are not identified and approved by the stage of sketching the layout. This includes design elements, found only on one page, not a few: some form, pop-up screens or error messages, dropdown lists, pop-up windows and etc. In addition, there may enter and additional graphic elements that were not on stage, create the final outline of the design. And of course, with the advent of the final text and images prepared by any new changes.

Without standards for each of these elements will work with them in their own way, bringing chaos to the overall style. These recommendations do not necessarily sign the customer, only if it is approved layouts, which is visible basic standardization. All documentation prepared by the Standards and approved by the project team to make sure that during the site redesign and the creation of graphical templates, developers will follow the style general style. Maintain communication and constant collaboration between project team members to issue standards do not always have to decide to creating a new standard, and then go to work on the new sections. In this case, the designers – HTML coder does not have a lot to think of themselves.

Changes that are initialized by the customer. Swelling of the project is elusive. We are not talking about explicit requests for changes in the project. When a customer requests directly enter an additional opportunity or a new module that are not included in the original formulation of the project, you can smile with confidence and respond to him: "Sure, no problem, by the end of the day we will submit a separate plan and budget." This approach is very effective against the swelling of the project. The customer himself can refuse or accept new plans for official changes to the project. ( The material was prepared by studio redesign – Hot Web Design

Word of the banner with the English language can be translated as a banner, flag or banner. The most widely it gets no outdoor advertising, where, in fact, there was the concept, namely in advertising over the Internet. In Internet as a banner usually use dynamic image format flash or gif. Most often, online banner advertising placed directly in view, and moreover, any banner links to a page the same or another site, which is advertised. With the help of a banner can be advertised himself online resource, and product or service described on this site. Banner advertising was virtually ubiquitous on the Internet, because is the most convenient and time efficient way to advertise the site. On how the banner is designed, where it is housed, and determine the effectiveness of advertising campaign. Details can be found by clicking Viacom or emailing the administrator.

Banner should be visible, bright, and that very importantly, unobtrusive, not irritating. Banners should be as professional placement – a strategic and purposeful. Suschetsvuet and this form of banners, as automated banners which sends the user to the advertised site already and if he only put things on it with the mouse. This is very beneficial for those who post the banner, but extremely pleasant to the visitor that redirects to another site, regardless of his wishes. There are also some of the traditional sizes of banners: banner size is 468×60, 120×60, 100×100 and 88×31 pixels. Other sizes of banners are much less common, but it is very important that the weight of the banner average no more than ten kilobytes.

While using the format flash stick to the limits in the amount of fairly easy. The main index, which measures the effectiveness of banner advertising – the so-called index CTR (Click-Through Rate – the level of CTR), which represents the response banner. For example, if the index CTR = 0,05, then it means that the banner of 100 hits pressed five times. Naturally, such a CTR is quite rare. The average value of the response banner – this is 2-3%. For what purposes are now using a banner? First, create a positive company image in the eyes of customers. Second, the spectacular representation of the product or service. Thirdly, of course, attracting new visitors to the site, ie potential customers. To summarize, we note that the banner has the same function as the normal multimedia or graphic advertising, banner ads but has a much great potential for the most diverse and creative ideas.