in a survey, B2B coach stated that almost 20 percent send newsletter in this period. Welcome programs awaken the commitment of new subscribers immediately and are important building blocks for success. Reduce unsubscribes, spam complaints or inactivity in the further course. Use a sender name that contains the company name, and add a personalized message in the welcome email sent immediately after signing up. In this way, they facilitate the recognition in the Inbox before sending your first newsletter.
To increase the relevance in the course of interaction with customers, they supplement their general program through a series of customer-specific newsletters that are raised on the basis of the preferences of the customers, demographic data, or general customer behavior. Can do this, for example, birthday newsletter and targeted include product information. This newsletter to increase the conversion rates many times over compared to General emails. 4. embed personalized dynamic content in the newsletter often rather, modern consumers trust the opinions of their friends and Colleagues as advertising copy.
Because many Web pages, product reviews, recommendations and personalization technologies use, email marketer should increasingly include this content in your newsletter. By using application programming, E-Mail content can be extracted from these different technologies and content platforms dynamic interfaces (APIs). As well, the results can be published online surveys, in the newsletter on the homepage and on different platforms. Personalized information their customers in turn offer the possibility to share your own reviews or comments on social networks or in the newsletter. So remember to include links to comments and contact. 5. use marketing automation Squire marketing budgets call for avoiding costly manual processes that bind valuable resources. To maximize the efficiency, appropriate technology must be used for the customer. The focus is to send relevant newsletters at the right time. The most successful email marketers send no general Mass mailings, but targeted, personalized, segmented newsletter.